Welcome to ABN's branding guidelines! Whether you're one of our amazing partners, a sponsor, or looking to represent ABN in the wide world of esports, our goal is to be as recognizable as possible to everyone.
Used mainly for promotional material, such as statements, posters, or video ending screens, ABN's full logo includes both the recognizable arrowhead and abbreviation, as well as our full name wordmark. This logo is not meant to be placed on cars as part of a livery.
It's on our website, our social media, and present in each of our pieces of media. The arrow and abbreviation is to the point and directed.
The arrow is permitted to be either ABN Orange, ABN Black, or ABN White when used by third parties. The ABN abbreviation is permitted to be color-shifted to fit the needs of those using the logo.
ABN was created out of passion, and a need. We're driven by passion, by emotion. Every overtake, every lap, every crash, every winning moment. But we're never alone in that pursuit. ABN was created to be a welcoming, inclusive, diverse home to competitors and fans from around the world. Our members are our family. Our dedication is to entertain our fans every week with amazing competitions, and to help further promote diversity and change to the esports world. Welcome, to a new home for esports. Welcome to ABN!