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Welcome

Welcome to ABN's branding guidelines! Whether you're one of our amazing partners, a sponsor, or looking to represent ABN in the wide world of esports, our goal is to be as recognizable as possible to everyone.

Our COLORS

Primary color

Secondary color

Secondary color

Secondary color

Secondary color

Secondary color

Tertiary color

Secondary color

Tertiary color

Approved Logos

ABN's full wordmark logo

Used mainly for promotional material, such as statements, posters, or video ending screens, ABN's full logo includes both the recognizable arrowhead and abbreviation, as well as our full name wordmark. This logo is not meant to be placed on cars as part of a livery.

Our iconic look

It's on our website, our social media, and present in each of our pieces of media. The arrow and abbreviation is to the point and directed.


The arrow is permitted to be either ABN Orange, ABN Black, or ABN White when used by third parties. The ABN abbreviation is permitted to be color-shifted to fit the needs of those using the logo.

Our Values

ABN was created out of passion, and a need. We're driven by passion, by emotion. Every overtake, every lap, every crash, every winning moment. But we're never alone in that pursuit. ABN was created to be a welcoming, inclusive, diverse home to competitors and fans from around the world. Our members are our family. Our dedication is to entertain our fans every week with amazing competitions, and to help further promote diversity and change to the esports world. Welcome, to a new home for esports. Welcome to ABN!

Copyright © 2023 Carmen Hardy - All Rights Reserved.

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2023 Champ Car World Series Registration Open!

The pillar of ABN esports competition kicks off March 9th! Join us before the season begins!

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